Four tracks to focus on
After the fourth session, students focus on one of four areas,
and create a business solution for it.
1. Corporate Social Responsibility (CSR) Details

-
Can you make money with sustainability? How would you calculate it?
-
Can your business or idea become CSR certified?
-
How can you attract investors by making your business or idea CSR compliant?
-
Learn how to attract more customers, drive profitable growth, and become a benchmark to others on why CSR is good for business and the world.
2. Marketing & Innovation Details

-
Have an idea for a start-up to improve how we make, buy, or sell products and services?
-
Want to persuade your boss your marketing strategy is solid through financial metrics?
-
Unsure how to calculate the market size of your idea or how to test it?
-
Learn how to understand consumer needs and deliver an integrated marketing strategy.
-
Experience how to leverage best processes from global companies. We will study at least 4 best in class consumer packaged goods companies (CPG).
-
Learn why small businesses and start-ups beat CPGs at speed to market.
3. Artificial intelligence Details

-
Have an idea for a start-up that uses AI to improve how we make, buy, or sell products and services?
-
Want to persuade your boss or investors your strategy is solid using financial metrics?
-
Curious how you can benefit from research and leverage where others have failed?
-
Learn how to unleash the potential of AI for your business idea.
4. Business Transformation Details

-
Want to change how people do things?
-
Have an idea for a start-up to improve how we make, buy, or sell products and services?
-
Are you curious about how to implement new technologies, AI, Hybrid Cloud, SAP, NetSuite?
-
Wonder about outsourcing?
-
Learn how to use metrics to quantify the benefits of working from home to leverage talent.
-
Learn a best-practice methodology for change management and business transformation. This track allows students to learn how to implement their own generated ideas.