Four tracks to focus on
After the fourth session, students focus on one of four areas, 
and create a business solution for it.

1. Corporate Social Responsibility (CSR)   Details

 

  • Can you make money with sustainability? How would you calculate it?

  • Can your business or idea become CSR certified?

  • How can you attract investors by making your business or idea CSR compliant?

  • Learn how to attract more customers, drive profitable growth, and become a benchmark to others on why CSR is good for business and the world.

 

2. Marketing & Innovation   Details

Light Bulb

  • Have an idea for a start-up to improve how we make, buy, or sell products and services?

  • Want to persuade your boss your marketing strategy is solid through financial metrics?

  • Unsure how to calculate the market size of your idea or how to test it?

  • Learn how to understand consumer needs and deliver an integrated marketing strategy.

  • Experience how to leverage best processes from global companies. We will study at least 4 best in class consumer packaged goods companies (CPG).

  • Learn why small businesses and start-ups beat CPGs at speed to market.

 

3. Artificial intelligence   Details 

Robot

  • Have an idea for a start-up that uses AI to improve how we make, buy, or sell products and services?

  • Want to persuade your boss or investors your strategy is solid using financial metrics? 

  • Curious how you can benefit from research and leverage where others have failed?

  • Learn how to unleash the potential of AI for your business idea.

 
 

4. Business Transformation   Details

Blurred Busines People
  • Want to change how people do things?

  • Have an idea for a start-up to improve how we make, buy, or sell products and services?

  • Are you curious about how to implement new technologies, AI, Hybrid Cloud, SAP, NetSuite?

  • Wonder about outsourcing? 

  • Learn how to use metrics to quantify the benefits of working from home to leverage talent.

  • Learn a best-practice methodology for change management and business transformation. This track allows students to learn how to implement their own generated ideas.