Marketing & Innovation

Have an idea for a start-up to improve how we make, buy, or sell products and services?
Want to persuade your boss your marketing strategy is solid through financial metrics?
Unsure how to calculate the market size of your idea or how to test it?
Learn how to understand consumer needs and deliver an integrated marketing strategy.
Experience how to leverage best processes from global companies. We will study at least 4 best in class consumer packaged goods companies (CPG).
Learn why small businesses and start-ups beat CPGs at speed to market.

You will walk away with

A Marketing & Innovation certification process that will enhance your academic and labor credentials. In most cases, companies refund employees for these sessions as part of their training budget.
The ability to quantify sales growth projects, including pricing, sales, cost, and profitability.
Hands-on experience fostering idea generation, quantifying the impact of your own ideas, and presenting it to others.
One-on-one sessions with global executives.

Ideal for

Professionals working in Marketing, Sales, Manufacturing, Human Resources, Development or Management, who want to advance their careers and be able to implement sales growth projects.
Experienced professionals seeking to reenter the workforce.
Participants with little or no knowledge of how marketing and innovation is used to present concepts to investors.
Those who want to be exposed to world class instruction and speakers.
The program is designed to foster networking, peer collaboration, and engagement with global executives and mentors.

Professor:

Benaroya uses best practices from his career at Procter & Gamble, Tetra Pak, Nivea, and now Private Equity for his lectures.
Benaroya spent one-half of his career at headquarters and one-half running local operations in 9 countries (sales of $20 million to $ 2 Billion). He has visited 193 countries to meet clients and consumers.