Marketing & Innovation

  • Have an idea for a start-up to improve how we make, buy, or sell products and services?

  • Want to persuade your boss your marketing strategy is solid through financial metrics?

  • Unsure how to calculate the market size of your idea or how to test it?

  • Learn how to understand consumer needs and deliver an integrated marketing strategy.

  • Experience how to leverage best processes from global companies. We will study at least 4 best in class consumer packaged goods companies (CPG).

  • Learn why small businesses and start-ups beat CPGs at speed to market.

You will walk away with

  • A Marketing & Innovation certification process that will enhance your academic and labor credentials. In most cases, companies refund employees for these sessions as part of their training budget.

  • The ability to quantify sales growth projects, including pricing, sales, cost, and profitability.

  • Hands-on experience fostering idea generation, quantifying the impact of your own ideas, and presenting it to others.

  • One-on-one sessions with global executives.

Ideal for

  • Professionals working in Marketing, Sales, Manufacturing, Human Resources, Development or Management, who want to advance their careers and be able to implement sales growth projects.

  • Experienced professionals seeking to reenter the workforce.

  • Participants with little or no knowledge of how marketing and innovation is used to present concepts to investors.

  • Those who want to be exposed to world class instruction and speakers.

  • The program is designed to foster networking, peer collaboration, and engagement with global executives and mentors.

​Professor:

  • Benaroya uses best practices from his career at Procter & Gamble, Tetra Pak, Nivea, and now Private Equity for his lectures.

  • Benaroya spent one-half of his career at headquarters and one-half running local operations in 9 countries (sales of $20 million to $ 2 Billion). He has visited 193 countries to meet clients and consumers.